Whole Foods case study Example | Topics and Well Written Essays - 1500 words

Whole Foods - Case Study Example Tri-component model which is expressed through sequence cognitive-affective-conative can be utelised by Whole Foods Market towards this effect. This denotes that Whole Foods Market should first engage in informing the potential customers of the importance of the organic food and then work towards lowering the prices. This can be achieved by packaging its foods into different sizes that would enable such customers afford to buy. When this is done, the feeling of affordability will be created to the customers and they will be eventually buy Whole Foods Market foods. At the end, customers would buy the recommended products and succeeed in weakening any misconception that bar them from buying the products. In fact, when a few of them get the experience of the products, they would recommend the products to other customers. However, this has to be accompanied by other complementing strategies. The company should produce high quality products and offer good customer service. Customers are c onsidered to be rational in consumption. Therefore, they tend to purchase from stores that meet their current needs. If Whole Foods Market is unable to meet different customer needs, there is a high possibility of the customers would shift to other companies offering similar products. For Whole Foods Market to be able to change some of the negative attitude of customers that bars them from buying the organic food, the company should concentrate on changing the motivation function. This can be achieved by offering cheap organic foods that would negate the customers’ misconception that organic foods are expensive. Additionally, this can be done strategically by focusing on the group that has such misconceptions with the intent of proving that Whole Foods Market foods are of high quality and affordable to all. Additionally, if the customers have a different belief that seems to