Corporate Social Responsibility (Gallaher Group PLC ) Essay

Corporate Social Responsibility (Gallaher Group PLC ) - Essay Example One year on, we are commencing an annual process of reporting. This report examines our activities during 2004 and highlights the steps we intend to take in the future. We also provide an update on how we are performing against targets set last year; how we are establishing new performance indicators, and explaining further what we are doing, as we strive for continual improvement in corporate responsibility. Tobacco, by its very nature, is a controversial business sector, and it is important that we continue to listen to the opinions of others and communicate with clarity. One of the areas that we recognise is of key importance is communication and engagement with all of those who interact with our business. Feedback on our approach to corporate responsibility confirms that this is an area where we should continue to focus attention and, in recognition of this, dialogue is a key theme throughout this report. I hope that you will find this report informative. We believe that good corporate responsibility is the hallmark of a successful organisation, and we very much welcome your views, (yourviews@gallaherltd.com)". (http://www.gallaher-group.com/corporate/crr.asp) What sector does the company appear under GALLAHER GROUP PLC' main purpose is to increase it cash inflow from its big clients (Tobacco sector) in the countries like Austria, Republic of Ireland, Sweden and the UK and capitalize its operations in international growth strategy (Thompson, 1999) through export opportunities such as investing money in acquiring other companies and also entering into joint ventures and business tie ups with businesses all over Europe, the CIS, Africa and the emerging Asian economic region. In the UK, Gallaher Group PLC wants to increase its market shares(Irwin, 2000) in the growing value cigarette sector within the United Kingdom by continuing increasing its leading positions in the premium cigarette and cigar market segment. Gallaher Group PLC also aims to attain its goal of equalizing its sales figure with its profit percentages gained on these volume sales.Gallaher Group PLC also plains to vigorously maintain its top market positions in Austria and the Republic of Ireland by continuing its management strategy of equalizing its sales volume with profit percentages. Gallaher will implement its plans to enter into uncharted territories especially in Central and Eastern Europe. Gallaher Group PLC is presently aiming to increase geometrically its regional market portion(Chisolm, 1981) in the Commonwealth of the Independent States while it is doubling its efforts to increase the proportion of its brands(Goldman, 1997) marketed in the higher priced and intermediate markets in this region. Gallaher Group PLC plans to also increase its market positions(Slavin, 1989) in Poland, the Baltics, Africa and the Asia Pacific region. Alongside with this plan, Gallaher Group PLC is currently fighting to maintain it present market share in Sweden's cigarette market by also implementing it company policy of balancing its volume sales and profit ratios. ( Aug, 2006) What macro